Sip With Us This Sober October

October is not just for pumpkin spice and crisp leaves. It has also become a moment to reset, slow down, and rethink how we drink. Whether you are sober curious or simply choosing to take a break from alcohol, Sober October is the perfect time to explore the world of non-alc and mindful sipping.

The rise of non-alcoholic drinks

Over the past few years, the non-alc space has grown rapidly. Consumers are seeking no- and low-alcohol options for health, clarity, or simply because they want a better tasting alternative.

• In the U.S., off-premise sales of non-alcoholic wines, beers, and spirits reached $740 million over a recent 52-week period, up nearly 31% from the year before.

• Globally, demand for non-alc and low-alc categories is projected to grow at strong compound rates through 2028.

• A recent Gallup poll found that 53% of Americans now believe drinking in moderation is unhealthy, up from 28% in 2018.

It is not just data. You can see it in beverage menus, bars, and stores. Non-alc cocktails and zero-proof pairings are showing up more often, not as “the minus option,” but as elevated, expressive alternatives. All of this points to a new drinking culture where intention, flavor, and presence matter more than alcohol.

How to partake in Sober October

If you are diving into a no-alcohol month, here are some tips and ideas to make it joyful, flavorful, and sustainable.

1. Define your boundaries

Sober October looks different for everyone. Some choose to go completely alcohol-free for the month, while others cut back on weekdays or save drinks for special occasions. The key is to set boundaries that feel right for you.

2. Stock up on your non-alc essentials

A well-stocked home bar makes all the difference. Keep sparkling water, fresh citrus, herbs like basil and rosemary, and some great bitters on hand (along with some Tilden of course).  

3. How we're enjoying Tilden this October.

Here are a few seasonal ideas:

• Lacewing Spritz: Pour Lacewing over ice, top with soda water, and garnish with cucumber. Fresh, herbaceous, and perfect for an afternoon reset.

• Cozy Tandem Toddy: Warm Tandem gently on the stove, then add a cinnamon stick and a few cloves. Ideal for crisp fall evenings.

• Half-and-Half: Combine equal parts Lacewing and Tandem over ice. The layered flavor is aromatic, zesty, and unexpected.

4. Stay intentional

Notice how you feel throughout the month. Many people find better sleep, improved focus, and more energy. Share your experience with a friend, swap recipes, or keep a simple journal to track the changes.

5. Celebrate the process

Sober October is not about restriction. It is about exploration. Elevate your rituals, enjoy the flavor journey, and savor the company you keep.