Notes From Our Founders

  • A Sober Oktoberfest?

    By Vanessa Royle

    Say the word ‘Oktoberfest’ and you picture steins clinking with overflowing beer foam and drunken revelers clad in lederhosen and dirndls. It’s a joyful picture, but not one commonly associated with sobriety; Is there room here for the sobercurious and...

  • We Don't Make Mocktails

    By Mariah Wood

    At Tilden, we don’t make mocktails, we make non-alcoholic cocktails. Find that ridiculous? Let us explain. While building Tilden, we deeply researched social beverages and our burgeoning idea. We ran anonymous surveys with thousands of respondents, interviewed friends, family, and loose acquaintances about their drinking...

  • Toasting to My Health

    By Vanessa Royle

    Today I am “toasting to my health.” What an interesting turn of phrase. Often an oxymoron, considering that most toasts involve alcohol. But for me, and a growing wave of consumers, alcohol is no longer part of that gathering ritual. ...

  • The Origin Story of Our Non-Alcoholic Cocktails

    By Mariah Wood

    I regularly get the question, “How did Tilden come to be?” or “What inspired you to build a beverage company?” The journey began at Harvard Business School where Vanessa and I were classmates. Prompted by our shared thirst for more...

  • Celebrating Three Years Sober

    By Vanessa Royle

    Three years ago, I quit drinking.  I cut out alcohol to curb my growing anxiety during COVID and never looked back. The reality was more nuanced, but you can read more about that here.  I’m thankful that as I was...

  • How I Celebrate New Year's Eve Sober

    By Vanessa Royle

    In December 2020, I celebrated my first New Year’s Eve sober, unsure of how I could still celebrate and have a good time without the overabundance of alcohol and wild parties. I'm here to tell you that it can be done, and can be better than you imagined.